After working in the best cafés in São Paulo, Felipe, a coffee specialist, decided to return to Bauru, his hometown, bringing with him all his expertise to transform the local perception of coffee. The main goal was to bring the best of Brazilian coffee to his fellow townspeople. This project is a fusion of personal references, with precise design decisions to create a balanced atmosphere. The concept evokes a fantastical world of mystical creatures, while the architecture, uniforms, and brand materials follow a modern line. We added a touch of strangeness throughout the project to spark curiosity in those who see it.

To change the public's perception of coffee, it was essential to offer an experience with specialty coffees and attract people to the café. Therefore, every aspect of Grifo's design was meticulously planned to be striking and iconic; nothing was created to go unnoticed or be understated. The name is bold and unexpected, the logo evokes a fantastical universe, and the red color highlights and accentuates the brand's identity. The architecture was designed to combine grandeur with comfort and tranquility. From the start, the café was launched at full speed, with no room for a slow start, and this bold approach was reflected in every decision made to ensure the project's success.