Colorau
After a 15-year journey, filled with success and projects spread across various countries, Saladearquitetura approached us to together find the true essence of their brand. Tici and Nana, founders of the firm, are vibrant and full of energy. This is reflected in their projects through the colors and "seasoning" they infuse into everything they do.
We saw a company excited for change. In this journey, we repositioned the brand with a focus on corporate projects, encouraged the company to have an open and cheerful tone of voice, just like its team does. We did naming, rebranding, UI/UX, and portfolio curation.
- GABRIEL MACOHIN Creative Direction, Strategy, Naming, Design, UI/UX.
- RAFAEL ALVES Strategy, Naming, Design, UI/UX.
- PAULO DOI Strategy, Naming, Design, UI/UX, Motion, Stationery Photography
- FERNANDA LIMA Strategy, Naming, Design
- MARCOS FERTONANI Architectural Photography
- PROGRAMATÓRIO Web Developer
Website
For us, the website is always a great opportunity to express multiple layers of identity since we can explore photos, typography, videos, colors, shapes, and interaction. The website flows and stacks each page the user navigates as if they were layers of paper overlapping. The navigation experience is unconventional and interesting, without sacrificing simplicity.
Naming
During the journey, we felt that changing the name was essential to materialize the concept. We sought a poetic name in nature; Colorau has a mild flavor, brings color and life to food without altering its nature. For us, it represents the office's ability to give a different personality to each project, respecting their essence and needs.
Architecture
After being introduced, the girls modified the entire interior design of the office to be in synergy with the new visual identity and brand positioning.
