B r a n d i n g

© 2024
Rua João Wycliff N 111, sala 2402 Londrina, PR. Brazil

S t u d i o

Hello, we are Petrikór, a Brazilian branding studio located in Londrina-PR.
We are multidisciplinary and our work encompasses graphic design, identity, strategy and positioning, packaging, websites and digital experiences, sound and movement.

We were born in 2019 and we are aware of the role of designers as engines of transformation. That's why we care about the details in everything we put out into the world. We work with brands we believe in and help them express themselves correctly.

Sobre Sobre
Sobre Sobre

Brands are literally people.

Our projects are born from the collective capacity of a single team, with different worldviews that are connected in common values and beliefs.
All projects that are created within the office must pass through everyone's hands. As in a relay race, each one puts in their best effort and aims to pass the "baton" to the next person with as many possibilities as possible. Thus, the work gains power, hints of strangeness, and a lot of creative oxygen, becomes bigger than the individual and conquers unique characteristics.
For us, a team extends beyond professional relationships, they are bonds of deep friendship and admiration. And we express that in our projects.

p r o c e s s
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Sobre
Petrikór design copyright © 2024

Reasons

01.

Love for art

We pride ourselves on being designers, we love the process and we enjoy our industry. We believe that art and design go hand in hand and touch people positively.

02.

Passion can change things

People with passion drive change. We believe doing good is good for business, we practice positivity and we fight negativity. Money is always the result and not the goal.

03.

Move yourself

Nothing is so good that it cannot be improved upon. We are self-motivated, we believe in self-evolution, we accept risks and are always looking for something new.

04.

It's all about the people

We believe in the strength of the team. We are people working with people. We are focused on our client and our client's client.

05.

Think entrepreneurially

Entrepreneurship is a tool to change the world. We understand customers, we have passion and knowledge about what they are thinking about: entrepreneurship. For us, good companies make the world a better place.

06.

Inspire others

Be the example, have empathy, create the WOW and share what you know.

Team

Gabriel Macohin
Graphic Designer

I am passionate about design, entrepreneurship, and education, as I believe these fields have the power to transform lives through experiences. That’s who I am: a designer, entrepreneur, and educator.
I began my career as a designer in 2005, started my first business at 19, and in 2009 founded OPZ, a design studio focused on visual identity. In 2011, I was invited to teach, which led me to discover my passion for education and how I could inspire others. In 2018, I founded Petrikór after rethinking my values and purpose. Since then, we’ve won several national and international awards and gained recognition.

Paulo Doi
Graphic Designer

A bit of everything. Most of the time, design, but sometimes filmmaking, animation, music, illustration, and other things I probably shouldn’t be doing.
Fueled by indie games, synthesizers, and fashion, I tend to put a little bit of myself into everything I create. I'm constantly trying to find time to work on personal projects.

Rafael Alves
Graphic Designer

Graduated from UNIFIL, I was part of the inaugural Graphic Design class in 2016. I have worked in product design studios, architecture firms, advertising agencies, and other companies before joining Petrikór. In every project I take on, I always start with an old passion—typography. A lover of Brazilian music, they call me "the most Brazilian person in the office." I’m a fan of the same dishes at the same restaurants every time. I don't like being photographed, but I enjoy making jokes at inappropriate moments and laughing whenever possible.

Fernanda Lima
graphic designer

Proudly shaped by pop culture, boybands, K-pop, and fanart, I illustrate and sometimes pretend to play something to feel like that teenager who just wants to be cool again. In my free time, I try out TikTok recipes, watch romantic comedies of questionable quality, brew some coffee, and start an unimportant task that I’ll probably not finish anytime soon.
I’m studying Graphic Design at UEL and interning here at Petrikór. I’ve learned that all work is about unlearning the conventional. I keep falling in love with everything I’ve experienced so far.

Awards and
Recognition

  • Awards and Recognition Client Project Award Year
  • Brasil Design Award Asia Website Shortlist 2024
  • Brasil Design Award Colorau Website Shortlist 2024
  • Brasil Design Award Grifo Logo Design Shortlist 2024
  • Brasil Design Award Colorau Applied Graphic Shortlist 2024
  • Brasil Design Award Grifo Applied Graphic Shortlist 2024
  • Brasil Design Award Cirandaia Applied Graphic Shortlist 2024
  • Brasil Design Award Chunky Chunks Applied Graphic Shortlist 2024
  • Latin American Design Awards Chunky Chunks Integrated Graphics BEST OF THE CATEGORY 2024
  • Latin American Design Awards Chunky Chunks Integrated Graphics GOLD 2024
  • Latin American Design Awards Gato Pingado New Integrated Identity SILVER 2024
  • Latin American Design Awards Gato Pingado Logotype SILVER 2024
  • Latin American Design Award Chunky Chunks New integrated Identity BRONZE 2024
  • Latin American Design Awards Will De Almeida Website BRONZE 2024
  • Behance Grifo Branding Blue Flag 2024
  • Behance Sociedade Canina Branding Blue Flag 2024
  • Bienal Brasileira de Design Gráfico Gabriel Macohin visual identity Jury 2024
  • Awwwards Ásia Website Honorable Mention 2024
  • FWA Ásia Website Site Of The Day 2024
  • CSS Design Awards Ásia Website Site Of The Day 2024
  • Behance Gato Pingado Branding Blue Flag 2024
  • Behance Cafeteria Filmes Co. Branding Blue Flag 2024
  • Behance Colorau Branding Blue Flag 2024
  • Behance Waku Waku Branding Curation Graphic Design 2024
  • Brasil Design Award Gato Pingado Brand position Gold 2023
  • Brasil Design Award Gato Pingado Naming Silver 2023
  • Brasil Design Award Gato Pingado Logo Design Bronze 2023
  • Brasil Design Award Will de Almeida Website Silver 2023
  • Behance Chunky Chunks Branding Blue Flag 2023
  • Behance Ruska Branding Curation Graphic Design 2023
  • Brasil Design Award Ruska Brand Positioning Bronze 2022
  • Behance Waku Waku In Design Curation In Design 2023
  • Awwwards Ruska Website E-commerce Of The Year 2022
  • Behance Petrikór Graphic Design Curation Illustrator 2022
  • Behance Petrikór Graphic Design Curation Graphic Design 2023
  • Behance Ruska Branding Curation Illustrator 2022
  • Brasil Design Award Waku Waku Naming Shortlist 2022
  • Brasil Design Award Waku Waku Logo Design Shortlist 2022
  • Brasil Design Award Ruska Packing Design Silver 2022
  • Brasil Design Award Ruska Logo Design Shortlist 2022
  • Awwwards Ruska Website Honorable mention 2022
  • CSS Design Awards Ruska Website Site Of The Day 2022
  • Muzli Ruska Website Featured project 2022
  • Latin American Design Awards Ruska Branding Silver 2022
  • Latin American Design Awards Ruska Packing design Silver 2022
  • Brasil Design Award Coffee Lab Craft Design Shortlist 2021
  • Brasil Design Award Coffee Lab Logo Design Shortlist 2021
  • Brasil Design Award Coffee Lab Brand Positioning Gold 2021
  • Brasil Design Award Coffee Lab Voice Silver 2021
  • Brasil Design Award Petrikór Design Brand Positioning Bronze 2020
  • Brasil Design Award Petrikór Design Craft Design Bronze 2020
  • Brasil Design Award Cafeteria Filmes Logo Design Shortlist 2020
  • Brasil Design Award Cafeteria Filmes Craft Design Bronze 2020
  • Brasil Design Award Cafeteria Filmes Brand Positioning Bronze 2020
  • Awwwards Cafeteria Filmes Website Honorable mention 2020
  • Awwwards Cafeteria Filmes Website Mobile Excellence 2020
  • Bienal Brasileira de Design Gráfico Rise Hub Naming Selected Project 2019
  • Bienal Brasileira de Design Gráfico Rise Hub logo for small businesses Selected Project 2019
  • Brasil Design Award Rise Hub Naming Shortlist 2019
  • Brasil Design Award Rise Hub Brand Positioning Shortlist 2019
  • Bienal Brasileira de Design Gráfico Ber Sardi Estúdio Site Selected Project 2019
  • CSS Design Awards Ber Sardi Estúdio Website Special Kudos 2019
  • Brasil Design Award Ber Sardi Estúdio Website Silver 2019
  • Brasil Design Award Ber Sardi Estúdio Brand Design Shortlist 2019
  • Awwwards Ber Sardi Estúdio Website Mobile Excellence 2019
  • Awwwards Ber Sardi Estúdio Website Honorable mention 2019

Latin American Design Awards (LAD)

Biggest design award in Latin America.

Brasil Design Awards (BDA)

Organized by ABEDESIGN, it is among the most relevant national awards.

Bienal brasileira de Design Gráfico

Organized by ADG, it is among the most relevant national awards.

Awwwards

One of the most relevant award sites for design, creativity and innovation on the internet.

CSS Design Awards

One of the most relevant award sites for design, creativity and innovation on the internet.

Muzli

One of the most relevant curatorships of design, creativity and innovation on the internet.

Behance

One of the most relevant curatorships of design, creativity and innovation on the internet.

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